The content is up-to-date as best as it can be. It uses statistics and example businesses and situations effectively to help teach younger college students the fundamentals of marketing. The content is objective, thorough, and accurate. It even adds a chapter that is not in many other textbooks: "The Marketing Plan." However, my only criticism is that it does not touch on a huge topic area nowadays in marketing: sustainability (sustainable marketing and sustainable competitive advantage). The textbooks is very thorough in covering all the topis needed in a principles of marketing class. Reviewed by Matthew Lunde, Assistant Professor, Pittsburg State University on 6/4/21 Journalism, Media Studies & Communications.
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